BRANDING | ILLUSTRATION | PACKAGING
*This was a student brief
The rebrand of San Pellegrino severs their ties with Nestle, pivoting in a fresh and more youthful direction with the concept 'the art of living'. Drawing inspiration from Italian life, language, and culture, Tempo encapsulates the very spirit of being Italian. Every can capsules this feeling, with the incredible photography of Ciro Pipoli (@ciropipoli on instagram) capturing the true essence of living.