BRANDING | UI DESIGN | ART DIRECTION
![](https://cdn.myportfolio.com/b0a68647-7b27-4094-8b48-5b6fdb330cc2/66919359-9d72-4ffc-96d3-d67e63498596_rw_1920.png?h=b0580b78a751874f699a64b9c2bf3943)
![](https://cdn.myportfolio.com/b0a68647-7b27-4094-8b48-5b6fdb330cc2/402e19fd-ae4a-4504-8f70-2300254f420b_rw_1920.png?h=8adbf458f7098525afa9f77fd279f7c0)
![](https://cdn.myportfolio.com/b0a68647-7b27-4094-8b48-5b6fdb330cc2/37eace36-5db9-40d5-881c-0abd6075803d_rw_1920.png?h=0d8e873c109fb05bcb336ff1d3b4478f)
![](https://cdn.myportfolio.com/b0a68647-7b27-4094-8b48-5b6fdb330cc2/b0cd4960-478c-4170-ab88-de3ebf97a1be_rw_1920.png?h=4267d6d09900f3da2e17bd73ad880ee6)
![](https://cdn.myportfolio.com/b0a68647-7b27-4094-8b48-5b6fdb330cc2/7a930e80-2bbd-4b22-87c6-31a18e118cae_rw_1920.png?h=68c43ef06ff2a158a08b7de1ded39800)
![](https://cdn.myportfolio.com/b0a68647-7b27-4094-8b48-5b6fdb330cc2/cb491d88-dbca-4a98-9ea9-61e00d5eec6b_rw_1920.png?h=ae8b500ca516b373f983df90bbfb9f71)
*This was a student brief
Situated at the heart of Hackney, a budding plant shop required a full brand identity to capture the founders vision of bringing nature into the urban landscape, recognizing its profound impact on city dwellers' well-being. Conceptualizing an artisanal haven tailored to individual needs, the brand emerged with its name and identity. Employing serene earthy hues and a nurturing tone of voice, the brand narrative revolves around the synergy between natural growth and personal development.