BRANDING | UI DESIGN | ART DIRECTION
*This was a student brief
UTOPIA
Situated at the heart of Hackney, a budding plant shop required a full brand identity to capture the founders vision of bringing nature into the urban landscape, recognizing its profound impact on city dwellers' well-being. Conceptualizing an artisanal haven tailored to individual needs, the brand emerged with its name and identity. Employing serene earthy hues and a nurturing tone of voice, the brand narrative revolves around the synergy between natural growth and personal development.